This is a wonderfully thought out and interesting idea on starting a 2.0 adoption council for your own organization (see link below).
A 2.0 Adoption Council could be a wonderful forum for business line managers to talk about uses and business cases for 2.0. It could be a way to share innovation and progress as well as look for ways to measure and improve. I like the name as it readily focuses the attention of the fledgling group. Great way to culturally lead the charge for 2.0 change.