Book review - Hinchcliffe on Economics 2.0

I saw a recent article on ReadWriteWeb with the link to Dion Hinchcliffe's latest presentation at Web 2.0 in San Francisco.  Now, for starters I am not new to this area having been in the space deploying these types of solutions for almost a decade now, but I have to say, reading through each of the slides and trying to get a little bit into Dion's head really made my Thursday AM.  There are some real golden nuggets in there - which is what has inspired me to do this "book report" on ideas that I liked.  So here are some of the ideas I thought were very insightful and inspiring for slides 1 to 55 (there are over 100 slides!).

• [slide 4] "Exploring new ways of doing old things" - this is a great way to position Web 2.0 as really the next logical step in what people, business and government are already doing
• [slide 5] Map of opportunity is a great bridge between the different jargon terms like crowdsourcing, innovation markets, etc into the bottom line - which approaches drive which business results.
• [slide 6] How much control we have over our business - The concept here I believe is that this more decentralized model means reduced control for business. One could also argue that having your customer audience talking about your product in your community rather than some other social network would offer more control of your business and the message. Further, I don't think this applies at all for internal deployments as this would be tantamount to saying collaboration decreases control which for organizations that are good at leadership, this is not true.
• [Slide 25] Emergent structure - those two graphs on the side are small but amazing. The concept that Web 2.0 is different in that structure emerges out of conversation and engagement rather than the other way around (conversation is emergent given the organizational structure). Having said this, it is important to realize that these two approaches, while different almost always both exist in any given system. Further, some of the best social media approaches are ones that can successfully leverage both approaches.
• [slide 29] Push vs. Pull metaphor is amazing. Pushing content (Web 1.0) to users vs. pulling content from users (Web 2.0) is a clear and easy way to describe the value of Web 2.0 and peer driven content.
• [slide 30] Web 2.0 is not interrupt driven. This is amazing insight. Phones are definitely interrupt driven in that you have to stop what you are doing to use this communication approach. Web 2.0 tools are typically always on and persistent, and so you can use the communication when you need it. The drawback of course is that it can create a time lag to get a response. If you are looking for something right now, you might want to get on the phone.
• [slide 44] The market Share Opportunity. From a business to consumer perspective, this is the spot to apply user driven strategies to your customers or organizational stakeholders. Your audience is out there already, how do you bring them to you. Caveat is that some audience are less ‘online network' friendly for various reasons.

Thanks Dion for an interesting and exciting morning!  Presentation slide deck is attached.